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Home Service Advertising

Home Service PPC and Paid Social Advertising

For home service businesses, targeted advertising is key to driving leads and conversions. PPC campaigns and paid social ads allow you to connect with local customers actively searching for your services.

At Mekit, we design and manage tailored campaigns across platforms like Google Ads and Meta, ensuring you reach the right audience at the right time. From optimizing keywords and ad spend to crafting engaging social creatives, we help you generate more calls, bookings, and revenue for your home service business.

Grow your business

Evolve with audiences

Your Partner in Home Service Marketing Success

Effective lead generation for home service brands goes beyond long-tail keywords and landing page optimization. Our comprehensive marketing strategies combine PPC, Local SEO, GLSA ads, Yelp advertising, and paid social channels, all tailored to the unique characteristics of each neighborhood or market. We ensure your brand stands out and captures high-quality leads, driving growth and success in your local area.

Our comprehensive home service marketing strategy uses a cross-channel approach to help local service businesses succeed. We integrate PPC and Google Local Services Ads (GLSA) with Yelp Ads and Local SEO to enhance your visibility in search results, ensuring your business is front and center when potential customers search for the services you provide.

Additionally, we leverage paid social platforms like Meta Ads and Nextdoor to connect with your local community, fostering brand awareness and driving engagement. By uniting these channels, we craft a cohesive marketing strategy that attracts high-quality leads, boosts local visibility, and delivers measurable results.

No two lead generation businesses are alike, even if they’re located in the same neighborhood. At Mekit Media, we tailor our approach to each client’s unique needs—even if we’ve worked with one of your competitors before (which we likely have).

We understand that your goals, close rates, deal sizes, and overall business model may vary based on geographic location or other nuances. We listen and adapt. Our extensive experience spans a diverse range of local service categories, including:

  • Home Services: HVAC, Plumbing, Electricians, Pest Control, Roofing, Painters, Contractors
  • Healthcare: Dentists, Physicians, CDPAP, Physical Therapy
  • Automotive: Tire Repair, Oil Changes, Mechanics
  • Local Retail Chains: Gyms, Yoga Studios, Barber Shops, Electronics Repair
  • Franchise & Multi-Location Businesses
  • Law Firms

With our expertise, we craft customized strategies to generate high-quality leads tailored to your business's unique needs.

We work closely with your sales team, utilizing insights from advanced call tracking tools such as CallRail, Call Tracking Metrics, and Invoca, alongside robust CRM platforms like Salesforce, HubSpot, and ServiceTitan.

In industries prone to bot traffic and fraudulent leads, we implement proactive measures like ClickCease to protect lead integrity. This careful oversight not only increases lead volume but ensures authenticity, driving higher-quality leads that improve your conversion rates and overall business outcomes.

To further optimize lead quality, we deploy value-based bidding strategies integrated with your CRM data. By assigning dynamic values to leads based on quality and updating these as leads move through your sales pipeline, we enable ad platform AI to identify and prioritize the most valuable prospects. This results in smarter budget allocation and aggressive bidding for high-potential leads in real-time, maximizing your ROI and driving sustainable growth.

Recharging your brand to its maximum value.

We don’t believe in cookie-cutter solutions or a one-size-fits-all mentality. Every business is unique, and we approach each account with fresh eyes, tailoring strategies to fit individual needs. While AI-driven strategies often outperform traditional methods like Manual CPC campaigns, we recognize there are always exceptions. That’s why we explore every angle to deliver the best recommendations for our clients.

No single tactic works for everyone—never always, but also, never never. We welcome even the wildest ideas and never dismiss any strategy outright. If it’s not right for today, we’ll keep it in reserve for when the time is right. Our commitment to curiosity and continuous learning ensures we remain adaptable and ready to discover what works best for you.

Mekit Media's lead generation strategies consistently drive real client outcomes

Dominating the Home Services Market
We provide comprehensive exposure across key channels like Google Search (PPC & SEO), Google Local Services Ads (GLSA), Yelp, and other local platforms. Our strategy ensures your brand engages customers at the moment they enter the buying cycle and stays top of mind throughout the “messy middle” of their decision-making journey.

Reputation & Brand Image Management
We recommend cutting-edge tools and effective strategies to manage online reviews and enhance your local reputation. Coupled with professionally designed, eye-catching creatives, we help your brand make a lasting impression that differentiates you from competitors and builds trust with your audience.

Profit-First Approach
Driving leads is one thing—finding the right leads is another. Our team focuses on attracting customers seeking the most profitable services your business offers. By aligning with your business objectives and sales targets, we develop data-driven models that prioritize high-value opportunities, ensuring our goals—and your bottom line—are always in sync.

Let's talk about your project.

We recognize that each business is unique and never apply a one-size-fits-all mentality to any project.

We are humbled by what we do not yet understand and constantly in pursuit of new information and ideas.

Request A Marketing Proposal

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.

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