Ecommerce Advertising

Brilliant innovation for your business.

With expertise across paid search, paid social, programmatic retargeting, and custom attribution solutions, Mekit Media is equipped to take your eCommerce brand to the next level. Think of us not just as an agency, but as your Fractional CMO providing strategic guidance and measurable results.

While automation and AI play a critical role in driving results, nothing can replace the insight and care that real humans bring to managing your valuable budgets. With our thoughtful approach and expertise, you’ll love the ROI we deliver.

Grow your business

Evolve with audiences

It’s about creating strategies that turn clicks into meaningful conversions and long-term growth for your business.

It’s equally vital to take a holistic view of customer engagement, loyalty, product-market fit, and omni-channel attribution. Success isn’t just about visibility—it’s about building sustainable relationships and driving meaningful results.

As your Fractional CMO, we’ll take full accountability for your success. Acting as an extension of your team, we’ll tackle challenges head-on and collaborate with you to find the best solutions, no matter the obstacle.

Blending Paid Search, Paid Social, Programmatic, & More

The modern consumer journey weaves through a complex web of digital touchpoints, and our Platform-Agnostic Approach ensures your brand is strategically positioned across the channels that matter most. From paid search and social to emerging platforms like Podcasts, CTV, and Digital Out of Home (DOOH), we’ll help your brand discover the right audiences and tell your story on Facebook, Instagram, Pinterest, TikTok, and beyond.

At the same time, we’ll capture demand at the bottom of the funnel through Google Search, Google Shopping, Performance Max, Bing Ads, and programmatic retargeting. This holistic approach ensures precise targeting and a strong presence at every stage of the consumer journey. Media planning is just the beginning—success requires robust analytics, clear attribution, and a unified strategy that maps your customer’s path from first touch to purchase. Together, we’ll build a foundation for sustainable, profitable growth.

Bespoke Strategies & Service Offerings

No two ecommerce businesses are the same. We take a unique approach to every client account, even if we've already worked with one of your competitors (which we probably have).

We also recognize that goals, margins, supply chain, and the overall business model might be different depending on which industry or sub-category of ecommerce you belong to. We hear you! Our experience covers a wide range of niche ecommerce categories, including:

Omni-channel brick-and-mortar retailers
Single product DTC brands
Pure play ecommerce / dropshippers
B2B ecommerce
Wholesalers and resellers
Franchisees
Brands who also sell through big-box retail, Amazon, or another retailer, and are interested increasing DTC market share without disrupting existing relationships

A Profit-First Approach

Our eCommerce approach is grounded in a deep understanding of product-level profitability and customer lifetime value (LTV). We view ROAS not as the ultimate goal, but as a tool for optimizing campaigns within healthy profit margins. Instead of focusing on vanity metrics like in-platform ROAS, we translate performance data into actionable insights that directly impact your business objectives.

Using detailed growth models and media plans, we align every aspect of our strategy—from channel selection to campaign execution—with the ultimate goal of acquiring new customers and driving sustainable, profitable growth for your eCommerce business.

Champions For Your Products & Brand

Marketing success goes beyond platform expertise—it demands a deep understanding of your products, business model, and industry as a whole. That’s why we invest as much time outside your ad accounts as we do inside them, diving into competitive analysis, industry trends, and the unique nuances of your products, their design, and your brand vision.

We take an analytical approach to uncover insights like whether new customers gravitate toward certain products while repeat customers prefer others, how AOV and conversion rates differ by customer cohorts, or whether to keep running a top-performing Instagram ad featuring an out-of-stock product. These are the kinds of questions we’re eager to answer. At Mekit, curiosity isn’t just a value—it’s the driving force behind everything we do. You’ll see that firsthand.

Reporting

At Mekit Media, we prioritize transparent and actionable reporting, ensuring that our clients are always informed and empowered.

Fully Customizable Dashboards: We design bespoke reporting dashboards tailored to your unique needs, connecting data from all your ad platforms and first-party systems to give you a complete view of performance.

Simplified Insights: Our reports are user-friendly, offering concise yet comprehensive insights that make it easy to understand the data and take action.

Clear Communication: Reporting is the foundation of our agency-client relationship, giving you a transparent view of your campaigns’ performance and the steps we’re taking to ensure success.

Let's talk about your project.

We recognize that each business is unique and never apply a one-size-fits-all mentality to any project.

We are humbled by what we do not yet understand and constantly in pursuit of new information and ideas.

From ROAS to POAS

At Mekit’s Media, we know that the true goal of your advertising efforts isn’t just generating revenue—it’s driving profitability. That’s why we champion shifting the focus from Return on Ad Spend (ROAS) to Profit on Ad Spend (POAS).

Better Financial Clarity: POAS provides a clearer picture of your financial outcomes, aligning your advertising strategy directly with your bottom line.

Smarter Budgeting: By factoring in costs like COGS, operational expenses, and other expenditures, POAS enables more informed and efficient spending decisions.

Stronger Decision-Making: Focusing on profit empowers smarter resource allocation, leading to better financial health and long-term success for your business.

Goal-Oriented Optimization

We combine advanced data strategies with strategic campaign management to drive your business goals. By leveraging first-party data, in-platform insights, and cutting-edge AI tools.

Data-Driven Strategy: Integrating first-party data with AI tools, we refine bidding strategies and ad creatives to boost engagement and conversion rates, directly supporting your growth and profitability.

Smart Budget Allocation: Using advanced tools and scripts, we visualize your budget distribution across channels, ensuring your ad spend is focused on the most impactful areas for optimized campaign performance.

In-Depth Performance Analysis: We track search trends and product performance to fine-tune keyword strategies and guide product promotions, ultimately maximizing ROI.

Request A Marketing Proposal

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.